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✶ CK X TNF ✶
CK x TNF is a group project from AMFI, Amsterdam Fashion Institute. The goal of this project was to explore how designers work together to create concepts and brands as one team. Our mission was to develop a new brand by merging the styles of Calvin Klein and The North Face, ensuring that the own group's concept and DNA aligned in the same direction. However, in terms of design aspects, each designer was able to incorporate their own direction and signatures into the final garments and collection lineup.
D.O.Aaaaaaaaaa!
One day the cracks began to creep across the world. And then it fell to pieces around you. Terror is everywhere. The apocalypse is happening right now. That’s the bad news. Or is all news bad news. (Fake news?) Gone are the blissful days of youth. Now, in this new void, we must carry air and warmth on our backs. You must stand strong against the encroaching storm. Clad yourself in modern armour. We will survive this cataclysm together. This may be the only thing you read today that isn’t a lie.
When you are afraid, we are here to hold your hand. If you stumble, we will walk with you through the dark labyrinth ahead. When you are at your most delicate we want only to hold you. Wrap our garments around your body like a bear hug. Let us shield you, let us keep you warm. That beautiful ethereal glow, the purest part of your soul, your secret garden. Lead us there when you’re ready. It’s safe with us. We are clash. We’re here for you.
PHOTO SHOOTS
Design analysis
- Unisex & reversible jacket
- Lazar engraving logo patch
- Leftover prototype yarns coated on the trouser
- Push buttons and hand-coated textile with ski-mask give a outdoor vibe
PRODUCT DESIGN
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